Award recognizes companies whose unique culture and commitment to employee satisfaction drives better results

Newark, NJ (December 8, 2025)— Phone.com announced today that TMCnet, a global, integrated media company helping clients build communities via in person and digital marketing campaigns, has named them a recipient of a prestigious 2025 Workplace Excellence Award for Tech Culture.

Launched in 2015, The TMCnet Workplace Excellence Awards for Tech Culture recognize those tech companies who excel in all areas of Corporate Culture, employee satisfaction and retention.

As hybrid workplaces have become the new normal, Corporate Culture has taken on a whole new meaning as companies and their Team Members adjust to teleworking, hybrid work schedules, and an abundance of teleconferences.

Phone.com delivers enterprise-grade unified communications and collaboration (UCaaS) without contracts or large up-front costs. The award-winning platform brings together HD voice, video conferencing, texting, collaboration tools, fax, audio conferencing, and more—accessible from a physical phone, mobile device, or PC. With mobility at the core, teams can stay connected and professional from anywhere, on any device.

Phone.com proved to TMCnet’s editors and judges that they excel at keeping their team engaged, motivated, recognized for their achievements, and valued for their contributions to company goals.

“We believe a great product starts with a great team — that’s why we’ve always made culture, collaboration, and mutual respect central to how we operate,” said Phone.com CEO, Ari Rabban. “Being named a 2025 Tech Culture Award winner is a tribute not only to our innovation, but to every person at Phone.com who brings passion, dedication, and teamwork to the table every day.”

“The mission of TMCnet’s Tech Culture Awards is quite simple. We have surveyed and selected companies who are taking steps to attract and retain the best and brightest tech talent – and are willing to go the extra mile to provide what they believe is the ideal tech culture”, said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief for TMCnet.

“Phone.com has demonstrated to the editors of TMCnet that they are committed to growth through providing a truly distinct and upbeat environment, rewarding employees for their contributions, and focusing on work-life balance. For that, we applaud and recognize them,” added Tehrani.

The complete list of 2025 Workplace Excellence Awards for Tech Culture winners are now posted on the Tech Culture blog on TMCnet. Winners will also be featured on TMCnet.

About Phone.com:

Phone.com is a leading cloud-based communications provider offering a comprehensive suite of UCaaS solutions for small businesses. With a focus on innovation and customer satisfaction, Phone.com empowers businesses to communicate effectively and efficiently.

Company Contact:

Amber Newman

Phone.com Sr. Director of Marketing

anewman@phone.com

TMCnet Contact:

Stephanie Thompson

Manager, TMC Awards

sthompson@tmcnet.com

The post Phone.com Named a 2025 Tech Culture Award Recipient by TMCnet appeared first on Phone.com.

• Acquisition to increase Ooma’s revenue, earnings, and cash flow following closing
• Expected to add approximately 87,000 business users, extending Ooma’s leadership in serving SMB customers and growing Ooma Business
• Phone.com is expected to generate $22-23 million in revenue and $1.0-1.5 million of adjusted EBITDA annually, based on current run rates and before synergies
• Cash purchase price of approximately $23.2 million reflects an approximate 1.0x multiple to revenue based on Phone.com’s current run rate
• Transaction is expected to be funded through a combination of cash on hand and bank debt financing

The post Ooma Announces Definitive Agreement to Acquire Phone.com appeared first on Phone.com.

“It gives me great pleasure to congratulate the 2025 INTERNET TELEPHONY Excellence Award winners,” said Rich Tehrani (News – Alert), CEO, TMC. “These companies are setting the standard for what excellence in IP communications looks like today. Their case studies show undeniable value—strong performance, clear ROI, and meaningful customer impact. End users trust these providers for a reason, and this recognition reinforces why they remain top choices for businesses seeking proven communications solutions.”

About TMC
For more than 20 years, TMC has been honoring technology companies with awards in various categories. These awards are regarded as some of the most prestigious and respected awards in the communications and technology sector worldwide.  Winners represent prominent players in the market who consistently demonstrate the advancement of technologies. Each recipient is a verifiable leader in the marketplace.

TMC also provides global buyers with valuable insights to make informed tech decisions through our editorial platforms, live events, webinars, and online advertising. Leading vendors trust TMC, thought leadership, and our events for branding, thought leadership, and lead generation. Our live events, like the ITEXPO #TECHSUPERSHOW, deliver unmatched visibility, while our custom lead generation programs and webinars ensure a steady flow of sales opportunities. Display ads on trusted sites generate millions of impressions, boosting brand reputations. TMC offers a complete 360-degree marketing solution, from event management to content creation, driving SEO, branding, and marketing success. Learn more at www.tmcnet.com and follow @tmcnet on Facebook, LinkedIn, and X.

TMC Contact:
Stephanie Thompson
Manager, TMC Awards
203-852-6800
sthompson@tmcnet.com

The post Phone.com Awarded the 2025 Internet Telephony Excellence Award appeared first on Phone.com.

Newark, NJ, August 27, 2025 — Phone.com announced today that TMC has named ProSIM as a winner of the 2025 Future of Work Product of the Year Awards, presented by TMCnet.

Phone.com’s ProSIM is an innovative mobile solution that brings the power of a business phone system directly to a user’s smartphone. By leveraging dual-SIM technology and the native dialer, ProSIM enables professionals to add a dedicated business number to their personal device without the need for extra hardware or complicated apps. The result is a seamless, reliable, and secure way to manage business calls and texts while keeping work and personal communications separate. Designed for the modern, mobile workforce, ProSIM gives entrepreneurs and teams the flexibility to stay connected wherever they go—unlocking new levels of productivity and work-life balance.

“ProSIM was built with the future of work in mind, where mobility, flexibility, and simplicity are essential,” said Ari Rabban, CEO of Phone.com. “We are honored to have ProSIM recognized as a Future of Work Product of the Year. This award reflects our commitment to delivering solutions that help small businesses thrive in an increasingly mobile-first world.”

“On behalf of TMC and TMCnet editors, we are honored to recognize Phone.com as a winner of the 2025 Future of Work Product of the Year Awards,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “ProSIM is truly innovative, and deserves to be included amongst the best communications products and services available on the market today. I look forward to continued excellence from Phone.com in 2025 and beyond.”

Winners of the 2025 Future of Work Product of the Year Awards are published on TMCnet.

About Phone.com

 Phone.com is a leading provider of cloud-based business communications, dedicated to helping entrepreneurs, startups, and growing companies stay connected anytime, anywhere. Founded on the belief that advanced communication tools should be accessible to businesses of all sizes, Phone.com offers flexible, affordable, and reliable solutions including voice, video, text, call handling, and mobile solutions. With award-winning customer support and a commitment to innovation, Phone.com empowers over 60,000 businesses across the United States to build stronger connections with their customers and teams.

Phone.com Contact

Amber Newman

anewman@phone.com

About TMC
For more than 20 years, TMC has been honoring technology companies with awards in various categories. These awards are regarded as some of the most prestigious and respected awards in the communications and technology sector worldwide.  Winners represent prominent players in the market who consistently demonstrate the advancement of technologies. Each recipient is a verifiable leader in the marketplace.

TMC also provides global buyers with valuable insights to make informed tech decisions through our editorial platforms, live events, webinars, and online advertising. Leading vendors trust TMC, thought leadership, and our events for branding, thought leadership, and lead generation. Our live events, like the ITEXPO #TECHSUPERSHOW, deliver unmatched visibility, while our custom lead generation programs and webinars ensure a steady flow of sales opportunities. Display ads on trusted sites generate millions of impressions, boosting brand reputations. TMC offers a complete 360-degree marketing solution, from event management to content creation, driving SEO, branding, and marketing success. Learn more at www.tmcnet.com and follow @tmcnet on Facebook, LinkedIn, and X.

TMC Contact:

Stephanie Thompson

Manager, TMC Awards

The post ProSIM by Phone.com Named a Winner of the 2025 Future of Work Product of the Year Award appeared first on Phone.com.

With this partnership, businesses can integrate Beetexting’s robust messaging tools directly into their Phone.com accounts, turning their phone numbers into a business texting contact center. From customer support to marketing, teams can now manage SMS/MMS conversations at scale with the same professionalism and flexibility they’ve come to expect from Phone.com voice services. SMS boasts open rates as high as 98% and response rates of 45%—far exceeding those of email—making it one of the most effective communication channels available for businesses today.

“As customer engagement increasingly shifts to text messaging, Phone.com is proud to partner with Beetexting, bringing their advanced customer service and marketing texting tools to small businesses nationwide. This collaboration underscores our commitment to empowering businesses with essential communication solutions.” – Ari Rabban, CEO, Phone.com

Read the full press release.

The post Beetexting Partners with Phone.com to Transform Business Communication appeared first on Phone.com.

These updates are designed to ensure transparency, protect sensitive information, and support better oversight across the healthcare and insurance industries.

Whether you’re an independent agent or part of a growing agency, it’s critical to understand these new requirements and to have the right tools in place to remain compliant.

What Do the New CMS Regulations Require?

To maintain compliance under the new CMS rules, insurance agents must:

•  Retain Call Logs and Recordings for 10 Years

                        CMS now mandates that all sales-related calls and client communications be securely recorded and retained for at least a decade.

•  Ensure HIPAA Compliance

                         If you’re handling protected health information (PHI), your communication tools must meet HIPAA standards. This includes secure encryption, access controls, and signing a Business Associate Agreement (BAA) with any third-party service provider.

• Keep Organized, Searchable Records

                         Agents must be able to retrieve past client interactions, including phone calls, voicemails, and texts, in case of audits or compliance reviews.

Related Link See the CMS rules here

Phone.com: Built to Help Agents Stay Compliant

Phone.com is a modern, cloud-based business phone solution that makes it easy for insurance agents to meet CMS and HIPAA requirements, without costly enterprise systems or complex setups.

CMS-Compliant Communication Features:

Automatic Call Recording with secure cloud storage.

10-Year Data Retention to meet CMS audit standards.

Exportable Call Logs for easy documentation and reporting.

 HIPAA-Ready Tools with Signed BAA:

Encrypted voice, video, and messaging tools.

Business Associate Agreement (BAA) available upon request.

Resources and support for maintaining HIPAA compliance.

All-in-One Business Communication System:

Phone.com provides agents with the tools they need to work efficiently and compliantly:

Voice, video, SMS, voicemail-to-email

Call routing, auto-attendants, and custom greetings

Accessible from any device, work from your office or on the go with ProSIM

Stay Ahead of Compliance Requirements

With the CMS raising the bar on how insurance professionals manage their client communications, now is the time to upgrade your systems. Phone.com delivers the security, flexibility, and compliance you need so you can focus on selling policies and serving your clients.

How Phone.com + TLC Insurance Group & Wealth Are Making Compliance Simple

To support licensed agents, Phone.com and TLC Insurance Group & Wealth have launched an exclusive offer that gives agents access to a comprehensive, all-in-one communication solution that checks every regulatory box.

Ready to Meet the New CMS Rules?

Whether you’re a solo agent or part of a larger brokerage, this partnership offers a ready-to-go solution for compliance, security, and peace of mind at a price designed for agents.

 Claim your exclusive TLC Insurance Group & Wealth affiliated agent offer now and stay ahead of the new Medicaid and Medicare compliance curve.

Not A TLC Insurance Group & Wealth Affiliated Agent Yet? Learn More Here

The post New CMS Communication Rules: What Insurance Agents Need to Know & How Phone.com Helps You Stay Compliant appeared first on Phone.com.

Here’s how ProSIM is changing the game — as featured in our recent blog posts, interviews, and podcast appearances.

Native Mobile Business Calling with ProSIM

In our official ProSIM launch blog, we introduced how ProSIM enables native business calling directly on your mobile device — no apps required. With a dedicated business number and full integration with Phone.com’s UCaaS platform, ProSIM offers professionals a seamless way to manage work calls without sacrificing privacy or needing a second phone.

A Conversation with Rich Tehrani: Rethinking Mobile Communication

In an insightful interview with Rich Tehrani, Phone.com CEO Ari Rabban explores how ProSIM is tailored for today’s hybrid workforce, enabling flexibility and efficiency with native dialing, texting, and call management — all while keeping personal life completely separate.

TalkingPointz Interview: Behind the Vision

In another in-depth conversation with Dave Michels of TalkingPointz, Ari Rabban discusses the strategic vision behind ProSIM. This isn’t just about business lines — it’s about a shift in how professionals interact with mobile networks and manage identity, compliance, and accessibility on the go.

Bridging the Business Mobility Gap with Tango Networks

Our recent podcast with Tango Networks dives into the technology partnership that makes ProSIM possible. By combining Phone.com’s cloud communications with Tango’s network integration, we’re delivering a mobile-first solution that scales with businesses of any size.

Whether you’re a small business owner, a remote team leader, or an enterprise pro, ProSIM gives you the tools to manage business communications easily, securely, and professionally — all on the mobile device you already use.

First month is free: Learn more and get started with ProSIM today »

The post ProSIM by Phone.com: Redefining Business Mobility One Call at a Time appeared first on Phone.com.

“With ProSIM, we’re solving a real pain point in the UCaaS market,” said Rabban. “While apps work for some, many small business users simply want to make calls directly from their phones—securely and professionally—without any hassle.”

Powered by Tango’s eSIM technology, ProSIM integrates the full feature set of the Phone.com platform—including call routing, recording, compliance tools, and dual business/personal identities—directly into a phone’s native dialer. This allows mobile-reliant professionals—such as frontline workers, healthcare providers, and contractors—to stay securely connected through a business-grade phone system using the device they already carry.

“We’re enabling people to work how they already prefer—but smarter,” added Essex. “ProSIM makes your business number feel like it’s truly part of your phone, enhancing usability, mobility, and regulatory compliance.”

Designed for small businesses seeking speed, simplicity, and security, ProSIM offers an incredibly fast setup. “Just visit Phone.com, sign up, choose your number, and you’re operational in minutes,” said Rabban.

The service is also built with regulatory needs in mind, offering HIPAA-compliant features, secure messaging, real-time call transfers, and robust call management—all from a mobile interface.

Both Phone.com and Tango Networks see this as the foundation for a larger vision: delivering AI-powered, mobile-first business communications that keep pace with the evolving needs of modern professionals.

Enjoy the full podcast:

Additional ProSIM coverage:

ProSIM Release Announcement

Interview with Dave Michels and David Danto of TalkingPointz

Interview with Rich Tehrani, The Tech Authority

Interview with Doug Green, Technology Reseller News

The post Phone.com and Tango Networks Bridge the Business Mobility Gap | Podcast appeared first on Phone.com.

Hosted by Dave Michels and David Danto of TalkingPointz

On April 23, 2025, our CEO, Ari Rabban had the opportunity to sit down with Dave Michels and David Danto of TalkingPointz, a VoIP industry thought-leading analysis and research organization, to discuss the launch of ProSIM. ProSIM by Phone.com revolutionizes the way users can utilize their mobile devices for business purposes.

The interview explores the concept of “UCaaS Mobility 3” and how this approach offers benefits such as a native dialer experience, enterprise-grade features, and the ability to utilize the cellular voice network for both traditional mobile calls and UCaaS. Dave Michels, who coined the phrase “UCaaS Mobility 3,” describes how the VoIP industry evolved from the initial idea of mobility —a fancy version of forwarding often called “find-me-follow-me”-to dedicated VoIP apps, which are the norm today. ProSIM takes mobility to the next level by eliminating the need for VoIP calling apps while still providing all the business communication features users need.

Learn more about how ProSIM provides an exceptional mobile experience to businesses of all sizes.

Enjoy the full video or the edited transcript below.

(This transcript has been edited and condensed for clarity.)

Phone.com Launches ProSIM

Introductions and Phone.com Background

David Danto: Welcome, everybody. This is David Danto. I’m here with Dave Michels. We’re both from TalkingPointz, and today we are going to have a special guest join us. It’s going to be Ari Rabban, who is the CEO of phone.com. Why are we interviewing him today? Dave?

Dave Michels: I’ve been talking a lot about this thing I call “UCaaS Mobility 3.” Now, I have to say, I think UCaaS Mobility 3 is the best name for it, but no one other than me uses that term, but I’m going to stick with it because it’s a good term, and we’ll explain what that is. But when I’ve been talking about it, I’ve been saying it’s going to be the future. All the big UCaaS providers are going to be all over this, and certainly Microsoft and Cisco have made their waves, but I said, if you’re not a big player, you’re not serious unless you’re doing this. And so fa,r I’ve been wrong. But Ari, from Phone.com (probably the best name in the business), said, “Hey, I’ve got UCaaS Mobility 3.”

He called it something else, because only I say UCaaS Mobility 3. But anyway, I said, “This is great. Let’s get on a webcast and talk about it.”

Welcome, Ari.

Ari Rabban: Hello Dave and David!

Dave Michels: Okay, well, you’ve, you’ve got a great name. And I’m not talking about ProSIM, I’m talking about Phone.com. So let’s start off there. So, how did you get that name?

Ari Rabban: I was working with Jeff Pulver, and by the way, I’m in Cape Cod now at a Jeff Pulver conference. Industry professionals are familiar with the name. Those outside the industry should know that he was one of the pioneers of the voiceover IP industry. And he founded the V conferences. Working with him, I met the individuals who purchased the domain Phone.com, led by Michael Mann, who aimed to build a business using that name. I had the idea for Unified Communications as a Service or business solutions in the cloud for small businesses. We partnered, and the rest is history.

UCaaS Mobility 3

Dave Michels: Alright, well that was early history. And current history is ProSIM. So let me just take a moment here and explain this basic concept of UCaaS Mobility 3. My basic, the basic premise is that UCaaS and Mobility have always gone together to some level. And so UCaaS Mobility one version one was basically creative call forwarding and we called it things like Find-me, Follow-Me. It was basically a very fancy form of call forwarding and it was a great solution for impound calls. It didn’t work so good for outbound, but it was a pretty good solution. That was UCaaS Mobility 1.0. UCaaS Mobility 2.0 is what most people consider normal today, which is having an app on your smartphone that allows you to make and receive business calls on your personal cell device.

It works pretty well. It was a big star during the pandemic. A lot of us worked at home and whether we had a cell phone or a laptop, we were able to make and receive calls using our apps. And that worked out just fine. It doesn’t work particularly well in a lot of situations, particularly people that are actually mobile who are driving down the interstate, going between towers and things like that doesn’t work really well. And so UCaaS Mobility 3 is the concept of putting the UCaaS service on the native SIM service, whether it be hard or soft in a cell phone and giving you a true quality of service on your UCaaS line.  And so Cisco has it, they call it WebEx go. Microsoft has it, they call it Microsoft Teams phone mobile. And now Phone.com has it. And so let’s start off with a little bit of a background on Phone.com. You are not Cisco or Microsoft, how are you different?

Ari Rabban: We punch above our weight partly because of our name. Phone.com is a service provider that focuses on the needs of small business. I would say even micro businesses, one to 10 employees. We do serve some larger accounts. We have businesses with over a hundred or 200 employees. We work, we scale, but our sweet spot and most of our customers, we have about 50,000 small businesses, accounts customers on our platform. Most of them find us online, they sign up touchless. We do have a 2.4/7 call center. We’ll support you, we’ll provide a lot of love and care. I think that’s why a lot of small business like us, it’s a full phone service in layman’s terms, a business phone service with of course all the bells and whistles of modern technology. And we want to keep ahead of the curve and this is why we are here today with our new ProSIM service.

Dave Michels: I probably got it wrong because I was all excited about UCaaS Mobility three and the enterprise space, but it’s actually the smaller businesses that are really mobile. I mean, your customer profile I imagine has a lot, including business owners and almost every employee in some cases is living on their mobile phone. Is that accurate?

Introducing ProSIM

Ari Rabban: Yeah, I think first of all, in our industry there’s a huge distinction that I think isn’t made a lot or enough between a small business America, the 20 plus million small business America that keeps America going and the enterprise world, which is of course on business level probably more interesting to most of the large competitors. And just in general, you want to attract the big businesses. Mobility is of course not the same for folks who sit in front of a desk and have a laptop all the time. They have steady WiFi or very strong broadband, they can use the laptop. We certainly all learned how to do that during the pandemic. So you don’t have to be a techie anymore to use video conferencing or what have you. But again, there are millions who need mobility and can’t rely on data for steady and important calls. And the phone is their main business tool. 

Dave Michels: So when you announced this a week ago, how do you describe it? 

Ari Rabban: So it’s a good question because there is some education to do here. Many folks, as you said, don’t even know what an eSIM is or even a SIM. They know they had the card, the slot that they use the pin to open and replace when they changed phones.

Once you put on the cover on the iPhone or the Android phone, you don’t know what’s underneath you. I was surprised to see folks even that you think they’re a little more tech savvy, didn’t know that there is no slot anymore. But the findings that we had for a long time is that the apps that we all provide as an industry get complaints because they just cannot be as good as a cellular service.

Dave Michels: Let me explain that. Your cell phone does not have what we, in the internet world called net neutrality. The cell phone has different priorities of service and they always prioritize their own services first. So the SIM service, the core service, which is telephony and messaging, have a higher quality of service and will work in a bad congestion area or between highway or handoffs, much better than the internet connection, which is what they call a best effort service. So people that are running their mobile apps, their UCaaS apps on the best effort side, find out that they have a lot of dropped calls, particularly when they’re moving around. And at some point you say, forget it, I’m just going to call you back on my cell number or just call me back on my cell because that’s going to work better. We, we’ve all experienced that. And so we just give up on the other side. So you’re putting the other side, the UCaaS concept onto a SIM card. And so the question is, how many hours does this take to explain to the customer? And then inevitably they’re going to say, yeah, but it works fine. I’ve had this conversation a few times, it works fine with my app. I don’t need your service. And so I kind of have my experience, but I want to hear how you’re doing with this. 

Ari Rabban: So first of all, besides the general curiosity and innovative aspect of what we all do and we want to offer new services, there’s demand. We have, like I said, it’s 50,000 businesses and they’re using the apps and we get complaints. It’s not working, it’s not working, there’s a problem. But at the same time, FaceTime didn’t work or WhatsApp didn’t work. In other words, it’s your data. It’s not that the app is not working. I’m not saying we’re perfect, but certainly data is an issue. So we knew that there has to be some solution. We were looking for opportunities to partner with companies that could help with eSIM and mobility technology. And eventually we found the company that we thought fit like a glove. They’re Tango Networks and great folks from Dallas.

Dave Michels: I’m still interested why you did it. So I’ve got here a banner going across the screen, some UCaaS Mobility 3 benefits, quality of service. That’s the one I talked about, native dialer. Why don’t we talk about native dialer? 

Ari Rabban:  First of all, the behavior of the customer, of a user, is that they don’t want to go to an app to make a call. You want to just use your native dialer. This is how you make a call from your iPhone or your Android phone. So check mark, now we have it. And in all other UCaaS or business phone solutions, second-line options are not available. And the second thing, which is extremely important, is that we are part of the service, not a standalone second line that you can get from any other operator. We are a business solution that has all the capabilities and the functionality of a business phone solution with recording, with extensions, with the ability to monitor the calls, with of course, compliance. So HIPAA is very important for the medical professions, there are SOC II and others for financial and other organizations, all such that if you just make a call on your mobile phone, you might not be able to do it.

Even if you’re a microbusiness, a healthcare professional, or a financial professional, you just can’t make a call like that. The functionalities related to monitoring calls are all about business. Again, you might not be a big business, but you have three or four employees. They’re more important to you than employees of a big company. When they call on their cell phone, you don’t have the leads, and you don’t have the contact information for those folks when they leave the company. It could be a plumbing business, and that plumber will receive the calls, not the business.

Saying Goodbye to the Two Phone Method

Dave Michels: I keep on meeting people that are carrying two phones around and I say, why are you carrying two phones around? And it’s always the same thing. I don’t want enterprise software on my phone. You don’t have to put enterprise software on phones with ProSIM because it’s in the SIM. And so I have it on my phone and when I make a call, it says, “hey, you want to make an outbound call, which SIM do you want to use?” And if I pick one SIM, it has that outbound phone number, it’s on that service. I didn’t pay for it, it didn’t cost me anything out of my minutes or anything like that. And if I pick the other SIM, it goes out that number. And if the business is managing things and logging things like when you’re talking to customers and stuff like that, they only see your work calls. Exactly. And so you still have your personal device without any company software. It’s to me so fricking obvious, but I need people like you to explain this to customers. 

David Danto: Let me be the Devil’s Advocate then, because if I go back to my history, when I worked for an enterprise, you had this one on my left waist and this one hanging on my right waist and this is us and this is them, and they have the ability to wipe their device. If I quit the company, but they don’t have the ability to touch my device. If I’m calling another company and getting an interview, how are you going to convince me as the user of this, that if I combine these to a single phone, that the privacy is going to exist both for the company side and if I’m calling my family or an interview at another job or something like that, how do you keep them separate? How do you convince me?

Ari Rabban: That’s essentially the question. The answer is that with our service, you can guarantee that to some extent. When you use one phone, you have your personal Gmail account and your work email. If by mistake, you use your work email to send an email to a relative or a friend, the company has it, but we all know how to distinguish because you have this, call ita Chinese wall, this is work, this is a private personal, and it’s the same device. That’s what’s happening now. You do everything that you want in your personal life with line one, and then you use line two for your business. The experience here is that of using a tool that is the most popular in the world: the iPhone or Android. You don’t need to learn UCaaS; you are using the iPhone. So, if there is education here, it’s to educate the audience about the capabilities of the iPhone, not those of any other enterprise solution. The US market, in our case, I think Europe probably is a little more advanced, but we’ll catch up with dual SIM.

Dave Michels: To answer David’s question a little more, the issue is the reason they want to be able to wipe the phone is because of all the enterprise data that is on the phone. Now, in an environment like Teams or WebEx, they can actually do that from the server. They can disable you from the server, disable your client, and they don’t need to wipe the phone. They just need to basically tell the client, not that it doesn’t have access anymore. What Ari’s doing is primarily voice oriented. And so there’s no data on the phone other than call logs and stuff. And that’s tied to the SIM. So his whole value prop is you don’t have to install software on the phone, just install the sim and then the corporate can turn that on and off. And the example that Ari said earlier about the salesman leaves and goes to a competitor and takes his phone number with them. That won’t happen anymore because they’re using their work line with Phone.com ProSIM and when they change jobs, the pro number stays with the company. So there’s no reason to wipe the phone, there’s no reason to, and there’s no reason to carry two phones and it’s cheaper for the enterprise and easier for the employee. 

What does “SMB-foucsed” look like?

So you are SMB focused, and we talked a little bit about how some of your competitors are more enterprise focused people like Dave and I talk about this all the time. SMB play, enterprise play. From your perspective, what does that really mean?

Ari Rabban: For us, the definition of small business is a little different than Goldman or Morgan Stanley. The company is small, revenue is small, and they’re not tech savvy at all. They can’t afford the IT expert, let alone an IT department. The decision maker is usually the owner, and they will decide for themselves and for the few employees they have. So, the whole sale process is entirely different when you work with an enterprise, where they have either their IT department or consultants, and they have to get various people to agree, and then they have to enforce the employees to use it. And it gets more and more complicated than I’m sure there are other decisions that they have to go through, based on compliance or whatever they would think they would need to address.

Dave Michels: We see that a lot of the environment that David and I deal with, the customer has vendor meetings lined up all morning and it’s the Amazon comes in, then Microsoft comes in, and then Salesforce comes in, et cetera. I mean, your customers don’t have that. Your customers are like, look, I’m going to give you 20 minutes here and then I got to go to the Verizon store and solve my problem. It’s like they’re totally on their own. And you’re coming in with this fairly sophisticated solution. I want to hear how customers are reacting once you get past the explanation. You’ve got, I assume you’ve sold somebody on this by now. So you’ve got some customers Tell us how that’s going.

The Locked Phones Challenge

Ari Rabban: So we’ve been testing it before we went live, which was last week. If you visit the website, it’s easy to find us; you’ll see a lot of material explaining our services. There are numerous FAQs, as well as videos and tutorials. We will continue to add and improve them. Again, there is some education on what I said earlier, specifically regarding the capabilities of your smartphone, that allows you to do that. And the second thing is just how do you install an eSIM? Again, it’s not Phone.com or enterprise software, it’s your iPhone.

There is a challenge, and probably the biggest one in the US market, is that many phones are still locked to the agreements of the carriers who fund the phones, and so on. There are over 80 million unlocked phones. It’s increasing. Of course, in many cases, you can request that the carrier unlock, but you have to educate yourself and explain. These are topics that we address and share; our staff is trained to answer them, and all the information is available. And that’s part of why small business also likes us. We love them.

Dave Michels: Now when the phone is locked, and so somebody bought their phone from Verizon and is locked to Verizon, does that usually mean that both SIM slots are locked to Verizon or just or one? 

Ari Rabban: So, it depends. First, you can always ask the carrier to unlock it, and then you can use a different SIM card. They want to make sure you stay with them. There are different ways to do it. Verizon, in many cases, after you purchase the phone, they will unlock it for you. T Mobile and AT&T are different, but in most cases, you also pay monthly fees for the phone. At some point, you can pay it off, and it gets unlocked, and then you can undoubtedly use somebody else’s service.

Dave Michels: So I would say that the United States lags the world in mobile technologies, and this is one of the reasons why United States is pretty much the only country that allows this locking phone nonsense. And you look at certain countries, particularly Scandinavia, where everything is so much more innovation going on, or even mobile World Congress, biggest trade show in the industry is not in the US. It’s in Barcelona every year. And the US it is just so far behind in so many areas of mobility. And so it’s frustrating with the locked phones. Okay, so let’s get to how you did this. So tell us about your partner. 

The Technology Partnership

Ari Rabban: So yeah, we needed a company. We come from the UCaaS space, the cloud communication industry, not the cellular mobile world. And certainly, we don’t deal with SIM cards directly, and that’s all Tango Networks does. And we partnered with them. They saw that vision and they have been a great partner. And so the eSIM technology we use comes from them. Obviously, it’s all software. There’s no hardware to deal with. It’s all automated through APIs.

You get a SIM and then you stick it in your phone or download it and you have a second line. This is a second line that’s part of an entire system behind it. And Tango is that gateway that allowed us to do that. We’re not offering a cheap phone service on a second line. It is inexpensive, but the idea is that it’s part of a business solution.

David Danto: Is it only voice services or can you get data through that second channel? 

Ari Rabban: No we don’t offer data. Our whole idea is we’re not for streaming Netflix or what have you for that, you have your primary line. We’re a secondary line. It is essentially the business service on your mobile with your cellular native experience.  You can send and receive SMS messages.

Use Cases

Dave Michels: What kind of experiences or what are you hearing from your customers about ProSIM?

Ari Rabban:  We have a few hundred users already, and I’ll give you three examples. One company is small, it’s in food delivery, for wholesale and restaurants, and has a few employees. And the owner just said they’re using our app and the services, but it’s just not as friendly when they rely on it all the time. And he wants his employees to use his phone numbers, not their own. So ProSIM was very exciting for him.

Another one is healthcare. They do senior living services, so they don’t want to use their cellular phone numbers. And now it’s like give them a few ProSIMs. It’s a small organization, it’s not one of those big operations with hundreds of employees. It’s HIPAA compliant, so they can use the second line instead of being afraid to talk to patients or to the kids of the elderly or what have you.

And the third is just a frontline worker on the go, that blue-collar person who can now just take the calls, be more relaxed, and enjoy the reliability, quality, and all the other benefits I have.

Right now, you have to be a Phone.com customer, and then you can add the ProSIM.

Dave Michels:  All right. Well, I think we’re going to end this episode, but I just want to be sure that you are explaining to your customers and to your competitors when they’re trying to figure out how to keep up with you, that you tell them it’s UCaaS Mobility 3. That’s the key here.

The post Phone.com Launches ProSIM: Interview with Dave Michels of TalkingPointz appeared first on Phone.com.

Hosted by Rich Tehrani, The Tech Authority

We’re excited to share a recent interview with our CEO, Ari Rabban, and VP of Marketing, Amber Newman, hosted by tech thought leader Rich Tehrani. In this conversation, we dive into the launch of ProSIM, our groundbreaking new offering that directly brings the power of business phone systems to your mobile device — no app required.

During the interview, we discussed the challenges small businesses face when managing mobile communications and how ProSIM provides a seamless, professional solution built for today’s mobile-first world. Whether you’re running a business solo or managing a team on the go, ProSIM is designed to help you stay connected, look professional, and stay in control.

Check out the full interview to hear how ProSIM is transforming the way businesses communicate — and why we believe it’s a game changer for the future of unified communications.

Learn more about ProSIM here or Watch The Interview

Introduction & About Phone.com

Rich Tehrani:
Hey, it’s Rich Tehrani, the Tech Authority. Thanks for joining us today. We’re really excited to have the team from Phone.com — Ari Rabban and Amber Newman. Good afternoon!

Ari Rabban:
Good afternoon. Great to be here.

Amber Newman:
Very well, thank you.

Rich:
You’ve got such a great domain name — Phone.com — so it’s pretty clear you’re in the telecom space. Ari, can you tell us more about what your company does?

Ari:
Sure! Phone.com is a business phone service provider, focused specifically on small businesses — from sole proprietors up to teams of 10 or 20. We do have larger customers, but our sweet spot is the very small business community. Our service is largely self-provisioned and comes packed with features. We’ve been doing this for over 17 years.

Rich:
I’ve seen you at nearly every IT Expo in South Florida — always showing up, except maybe once during COVID. So you’re definitely active in the community.

Ari:
Yes, absolutely. We’re strong supporters of the show and the broader community.

Rich:
Amber, tell us a little about your background. How did you get here?

Amber:
I’ve been in the VoIP space for nearly 20 years — starting with M5 Networks, which eventually got acquired by Shortel, then Mitel. I’ve worked with a few other companies that were also acquired along the way. It’s been amazing to see the evolution of business communications, especially for small businesses — which is where my passion lies.

Introducing ProSIM

Rich:
You’ve got a big product launch — tell us about it. Ari, what’s the new product?

Ari:
It’s called ProSIM — and it’s our next-gen offering that integrates UCaaS (Unified Communications as a Service) with native mobile phone service. Instead of relying on a mobile app for business calls, which many do today, ProSIM gives you a second, fully functional business line on your native mobile dialer. Amber can break it down even further.

Amber:
Absolutely. This really solves a major pain point — the hassle of using two phones or relying on mobile apps, which often don’t perform well in areas with weak Wi-Fi. ProSIM enables users to make and receive business calls directly through their native dialer, using an eSIM — no apps needed. It separates personal and professional identities and maintains UCaaS features like hold music, auto attendants, call recording, and HIPAA compliance.

Why ProSIM is a Game-Changer

Rich:
Why was there a need for this solution? What was the problem?

Ari:
Many small business owners don’t want to use their personal number for business. They rely on mobile apps to separate the two, but those apps aren’t always reliable — especially for frontline workers who are on the go. With ProSIM, they get a business line that’s just as reliable as their personal line, without changing behavior.

Amber:
Exactly. Previously, you had three bad options: carry two phones, use an app, or just give out your personal number. ProSIM gives you a fourth — and better — option. It’s the first true desk phone in your pocket. No change in behavior. You just scan a QR code to activate your eSIM, and you’re good to go.

How ProSIM Works

Rich:
So how do you make or receive calls with ProSIM?

Amber:
It’s easy. When you make a call, your dialer lets you choose between SIM 1 (your personal line) or SIM 2 (ProSIM). The phone remembers your last choice, so it’s super smooth. Texting works the same way. Just use your normal messaging app, select the SIM, and go.

Who Is ProSIM For?

Amber:
ProSIM was built for deskless workers — the backbone of small businesses. Our customers don’t sit behind a desk all day, and they can’t be forced into using complicated apps. This solution is intuitive and seamless — no extra steps.

Ari:
We’re seeing early adoption already — healthcare workers, traveling sales teams, and other mobile employees. It’s HIPAA-compliant and gives the business full control of the customer relationship by keeping the business number in-house.

Pricing & Availability

Rich:
What should people know about availability and pricing?

Ari:
You can sign up now on www.phone.com. You need a basic Phone.com account to get started. The first month of ProSIM is free, and after that, it’s just $10 per month. Existing customers can simply add it to their plan.

Other Considerations

Rich:
What about coverage and compatibility?

Ari:
Currently, ProSIM runs on the AT&T network, covering 96% of the U.S. If your main line is on Verizon, ProSIM actually gives you a second carrier option. We’re also looking into unlocked vs. locked phones — and providing educational support to guide customers through setup.

Amber:
And yes, Wi-Fi calling will be available soon. In the meantime, if you’re in a dead zone, you can still fall back on our app. But most of the time, ProSIM will just work on your native dialer without any additional steps.

Final Thoughts

Rich:
This has been fantastic. I love what you’re doing and how you’re helping small businesses stay professional while simplifying their lives. Any closing thoughts?

Amber:
Just that this is finally a desk phone in your pocket — with all the business-grade features you need, but no new behavior to learn. If you have an unlocked phone, it’s as easy as scanning a QR code and you’re up and running.

Ari:
And we’re continuing to evolve the platform — expect more innovation, AI enhancements, and partner integrations in the future.

Rich:
Thank you both for your time — this was a great conversation. I look forward to future success stories and updates from you.

Ari & Amber:
Thank you, Rich!

The post How We’re Redefining Mobile Business Communication: Watch Our Interview with Rich Tehrani appeared first on Phone.com.