It’s a no-brainer that Apple devices around the globe are some of the most sought-after pieces of tech. Each year, the anticipation builds up prior to the launch of a new iPhone, iPad, and more products from the Cupertino giant. The anticipation is so much so that we get to witness leaked schematics, renders, and in many cases the official device itself well ahead of launch.
Speaking of which, in a leaked memo courtesy of The Verge, Apple CEO Tim Cook sent out to employees on Tuesday expresses his frustration towards leakers and said that the company is “doing everything in our power to identify those who leaked”.
HOT: Download iPhone 13 and iPhone 13 Pro wallpapers
Tim also explicitly pressed the company is aware that there are only a small number of leakers out there and that “people who leak confidential information do not belong here”, here as in Apple. The full transcript of the memo is below for your reference.
Dear Team,
It was great to connect with you at the global employee meeting on Friday. There was much to celebrate, from our remarkable new product line-up to our values driven work around climate change, racial equity, and privacy. It was a good opportunity to reflect on our many accomplishments and to have a discussion about what’s been on your mind.
I’m writing today because I’ve heard from so many of you were were incredibly frustrated to see the contents of the meeting leak to reporters. This comes after a product launch in which most of the details of our announcements were also leaked to the press.
I want you to know that I share your frustration. These opportunities to connect as a team are really important. But they only work if we can trust that the content will stay within Apple. I want to reassure you that we are doing everything in our power to identify those who leaked. As you know, we do not tolerate disclosures of confidential information, whether it’s product IP or the details of a confidential meeting. We know that the leakers constitute a small number of people. We also know that people who leak confidential information do not belong here.
As we look forward, I want to thank you for all you’ve done to make our products a reality and all you will do to get them into customers’ hands. Yesterday we released iOS 15, iPadOS 15, and watchOS 8, and Friday marks the moment when we share some of our incredible new products with the world. There’s nothing better than that. We’ll continue to measure our contributions in the lives we change, the connections we foster, and the work we do to leave the world a better place.
Thank you,
Tim